Heinz foodservice wanted to develop an exclusive microsite for frequent, high-volume customers. The scope was to develop a name and style for this site.

Customer Café was the proposed name of the site. The initial theme was exclusive and upscale. Part of the launch promotion was a giveaway trip to New York to cook with Bobby Flay, famous television personality and chef.

After client approvals an illustrator was contracted for final execution of the artwork.

After further review, the client decided to change direction before the launch. The new directive was to develop a trendy nightclub look and feel. The name was changed to Club Heinz.

Concepts were created to convey an exclusive and energetic virtual nightclub.

Concepts were also developed for the inside layout of the nightclub. Photography of models would be merged with a 3-D virtual setting.

In the final execution, approximately 100 models were photographed and merged into the digitally-rendered 3-D nightclub. Animation was added to the actual microsite.

Heinz foodservice wanted to develop an exclusive microsite for frequent, high-volume customers. The scope was to develop a name and style for this site.

Customer Café was the proposed name of the site. The initial theme was exclusive and upscale. Part of the launch promotion was a giveaway trip to New York to cook with Bobby Flay, famous television personality and chef.

After client approvals an illustrator was contracted for final execution of the artwork.

After further review, the client decided to change direction before the launch. The new directive was to develop a trendy nightclub look and feel. The name was changed to Club Heinz.

Concepts were created to convey an exclusive and energetic virtual nightclub.

Concepts were also developed for the inside layout of the nightclub. Photography of models would be merged with a 3-D virtual setting.

In the final execution, approximately 100 models were photographed and merged into the digitally-rendered 3-D nightclub. Animation was added to the actual microsite.